Friends Of Elsie

Borden® Cheese Friends of Elsie® Tour Launches

FOR IMMEDIATE RELEASE

Contact: Janine Smiley
jsmiley@dfamilk.com
1-888-332-6455, ext. 6716

Borden® Cheese Friends of Elsie® Tour Launches
Tour Teams Dairy Farmers and Easton Hamlin, 14-year-old Country Musician

Kansas City, Mo., July 29, 2011 - The 100 percent farmer-owned cooperative that makes Borden® Cheese has launched its Friends of Elsie® Tour, a hands-on exhibit that brings the farm to families through local dairy farmers, on-farm activities and a live country music experience.

People may meet dairy farm families and take part in activities such as, a cow portable milking machine, a cow-to-person height comparison chart, samples of cow feed and an interactive farm game. Information is also available to help consumers understand different types of cheese and butter. Tour stops include community events and state fairs.

"People have a growing interest of where their food comes from," says Janine Smiley, spokeswoman for the Friends of Elsie Tour. "The tour delivers an edutainment experience, and introduces the multigenerational farm families that are committed to their land and animals and producing high-quality dairy products."

Easton Hamlin - Friend of Elsie Joins the Tour

Country musician Easton Hamlin joins the tour as a Friend of Elsie. Hamlin, a fourteen year-old rising star, performs original songs live at the Friends of Elsie exhibit area several times throughout each event. Hamlin's song "Thirty Miles From Nowhere" was selected by the Cooperative as the theme song for the Cooperative's Annual Meeting where he performed it for more than 1,000 dairy farmers. In support of his music and the Friends of Elsie Tour, he is also appearing on local country radio stations and TV shows singing songs from his current release.

"I'm extremely proud to sing and speak on behalf of Borden Cheese and dairy farmers across this great country," says Easton Hamlin, country musician. "The farm life is something that I grew up around, and sharing my experiences through my music has been a lot of fun on this tour," adds Hamlin.

More information on Easton Hamlin can be found on his website.

Upcoming Friends of Elsie Tour Stops

• Oklahoma State Fair - Oklahoma City, Okla.
• South Carolina State Fair - Columbia, S.C.
• North Carolina State Fair - Raleigh, N.C.

Borden Cheese products include a range of natural sliced, shredded, block and string cheese, in addition to cheese singles. Visit www.FriendsOfElsie.com to learn more about the Friends of Elsie Tour and what it means to be a Friend of Elsie. Or, become a fan of Friends of Elsie on Facebook or follow us on Twitter.

###

About Borden® Cheese

Borden® Cheese is made by a 100 percent farmer-owned cooperative and that means 100 percent of the proceeds go back to America's dairy farmers. Borden Cheese products include natural shredded cheese, natural chunk cheese, string cheese, natural cheese slices and individually wrapped process cheese singles. For stories about the farmers behind Borden Cheese, recipes straight from the farm, and a complete list of stores where Borden Cheese products are sold, visit www.FriendsOfElsie.com.

About Dairy Farmers of America

Dairy Farmers of America, Inc. (DFA) is a dairy marketing cooperative that serves and is owned by more than 16,000 dairy farmers in 48 states. DFA is one of the country's most diversified manufacturers of dairy products, food components and ingredients, and is a leader in formulating and packaging shelf-stable dairy products. For more information, call 1-888-DFA-MILK (332- 6455) or visit www.dfamilk.com.

®Borden and Elsie trademarks used under license.